{"id":11949,"date":"2026-09-29T18:12:40","date_gmt":"2026-09-29T17:12:40","guid":{"rendered":"https:\/\/isimarkets.com\/?p=11949"},"modified":"2026-09-29T18:21:10","modified_gmt":"2026-09-29T17:21:10","slug":"wrap-up-emis-talks-com-rene-neves-setembro-2026","status":"publish","type":"post","link":"https:\/\/isimarkets.com\/pt-br\/emis-talks\/wrap-up-emis-talks-com-rene-neves-setembro-2026\/","title":{"rendered":"Wrap Up EMIS Talks com Ren\u00ea Neves | Setembro 2026"},"content":{"rendered":"\n<h2 id=\"h-inteligencia-de-mercado-na-pratica-licoes-de-rene-neves-da-gerdau\" class=\"wp-block-heading\"><strong>Intelig\u00eancia de Mercado na Pr\u00e1tica: Li\u00e7\u00f5es de Ren\u00ea Neves, da Gerdau<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como uma \u00e1rea de intelig\u00eancia de mercado conquista credibilidade dentro de uma empresa? Essa foi uma das discuss\u00f5es da edi\u00e7\u00e3o de setembro do EMIS Talks com <strong><a href=\"https:\/\/www.linkedin.com\/in\/ren%C3%AA-neves-de-souza-097b90b9\/\">Ren\u00e9 Neves<\/a><\/strong>, Especialista de Intelig\u00eancia de Mercado na <a href=\"https:\/\/www2.gerdau.com.br\/\">Gerdau<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante a conversa, Ren\u00ea compartilhou experi\u00eancias sobre an\u00e1lise de mercado, constru\u00e7\u00e3o de metodologias, intelig\u00eancia artificial e o papel da intelig\u00eancia de mercado no apoio \u00e0 tomada de decis\u00f5es estrat\u00e9gicas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/1lmR_1B9zRqCEYcszPQyoJQ2edvqg\">ASSISTA O EPIS\u00d3DIO COMPLETO<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Como gerar informa\u00e7\u00f5es confi\u00e1veis para a tomada de decis\u00e3o?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo Ren\u00ea, um dos maiores desafios da intelig\u00eancia de mercado \u00e9 desenvolver m\u00e9todos consistentes para medir, analisar e projetar mercados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No setor sider\u00fargico, isso exige combinar dados p\u00fablicos, indicadores econ\u00f4micos, informa\u00e7\u00f5es setoriais e conhecimento interno para construir an\u00e1lises capazes de apoiar \u00e1reas como vendas, planejamento, opera\u00e7\u00f5es e lideran\u00e7a.<\/p>\n\n\n\n<h3 id=\"h-eu-desejo-ser-a-figura-que-gera-informacao-de-qualidade-para-apoiar-formatos-de-decisao-da-empresa\" class=\"wp-block-heading\"><em>\u201cEu desejo ser a figura que gera informa\u00e7\u00e3o de qualidade para apoiar formatos de decis\u00e3o da empresa.\u201d<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ren\u00ea Neves, Especialista de Intelig\u00eancia de Mercado na Gerdau<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qual \u00e9 o papel da intelig\u00eancia de mercado nas empresas?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para <a href=\"https:\/\/www.linkedin.com\/in\/ren%C3%AA-neves-de-souza-097b90b9\/\">Ren\u00ea<\/a>, a intelig\u00eancia de mercado ajuda diferentes \u00e1reas a compreender tend\u00eancias, avaliar riscos e acompanhar movimentos da concorr\u00eancia e dos mercados em que atuam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O impacto do trabalho pode ser percebido quando an\u00e1lises e relat\u00f3rios passam a ser utilizados de forma recorrente por equipes de neg\u00f3cio, planejamento, compras e lideran\u00e7a executiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quais habilidades s\u00e3o importantes para atuar em intelig\u00eancia de mercado?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A \u00e1rea re\u00fane profissionais de diferentes forma\u00e7\u00f5es, incluindo Economia, Administra\u00e7\u00e3o, Engenharia e Rela\u00e7\u00f5es Internacionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre as compet\u00eancias destacadas por Ren\u00ea est\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Curiosidade;<\/li>\n\n\n\n<li>Capacidade anal\u00edtica;<\/li>\n\n\n\n<li>Conhecimento de mercado;<\/li>\n\n\n\n<li>Comunica\u00e7\u00e3o;<\/li>\n\n\n\n<li>Aprendizado cont\u00ednuo;<\/li>\n\n\n\n<li>Vis\u00e3o de neg\u00f3cio.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Como a intelig\u00eancia artificial est\u00e1 transformando a intelig\u00eancia de mercado?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A intelig\u00eancia artificial j\u00e1 faz parte da rotina de muitas equipes, acelerando tarefas como consolida\u00e7\u00e3o de informa\u00e7\u00f5es, produ\u00e7\u00e3o de relat\u00f3rios e organiza\u00e7\u00e3o de dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, Ren\u00ea destacou que a valida\u00e7\u00e3o das informa\u00e7\u00f5es, a an\u00e1lise cr\u00edtica e a interpreta\u00e7\u00e3o dos cen\u00e1rios continuam dependendo da experi\u00eancia humana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Como medir o ROI da intelig\u00eancia de mercado?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A mensura\u00e7\u00e3o do ROI da intelig\u00eancia de mercado ainda \u00e9 um desafio para muitas organiza\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como a \u00e1rea influencia decis\u00f5es tomadas por diferentes departamentos, nem sempre seu impacto aparece diretamente em indicadores financeiros. Por isso, fatores como utiliza\u00e7\u00e3o dos relat\u00f3rios, confian\u00e7a das \u00e1reas atendidas e participa\u00e7\u00e3o em decis\u00f5es estrat\u00e9gicas ajudam a demonstrar o valor gerado pela intelig\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais aprendizados<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Metodologias consistentes aumentam a confiabilidade das an\u00e1lises.<\/li>\n\n\n\n<li>Intelig\u00eancia de mercado apoia decis\u00f5es mais bem fundamentadas.<\/li>\n\n\n\n<li>Comunica\u00e7\u00e3o com diferentes \u00e1reas \u00e9 parte essencial do trabalho.<\/li>\n\n\n\n<li>Curiosidade e aprendizado cont\u00ednuo s\u00e3o diferenciais para profissionais da \u00e1rea.<\/li>\n\n\n\n<li>Intelig\u00eancia artificial aumenta produtividade, mas n\u00e3o substitui o pensamento cr\u00edtico.<\/li>\n\n\n\n<li>Credibilidade \u00e9 um dos principais ativos de uma equipe de intelig\u00eancia de mercado.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/1lmR_1B9zRqCEYcszPQyoJQ2edvqg\">ASSISTA AGORA<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-tudo-o-que-voce-precisa-para-analisar-mercados-avaliar-oportunidades-e-mensurar-riscos-em-um-so-lugar\" class=\"wp-block-heading\"><strong><a href=\"https:\/\/isimarkets.com\/pt-br\/product\/emis-pt-br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tudo o que voc\u00ea precisa para analisar mercados, avaliar oportunidades e mensurar riscos \u2014 em um s\u00f3 lugar<\/a><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A<a href=\"https:\/\/isimarkets.com\/pt-br\/product\/emis-pt-br\/inteligencia-de-mercado-e-planejamento-estrategico-pt-br\/\">&nbsp;EMIS&nbsp;<\/a>\u00e9 uma plataforma de pesquisa e intelig\u00eancia de mercado com IA que re\u00fane dados de empresas, an\u00e1lise setorial, not\u00edcias, indicadores macroecon\u00f4micos e insights em um \u00fanico ambiente. Com conte\u00fado de mais de 4.000 fontes locais e internacionais, a plataforma apoia decis\u00f5es mais r\u00e1pidas, estrat\u00e9gicas e bem fundamentadas em mercados de alto potencial, oferecendo uma vis\u00e3o consistente e compar\u00e1vel entre pa\u00edses, setores e companhias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/isimarkets.com\/pt-br\/solicitar-demonstracao-pt-br\/\">Solicite uma demonstra\u00e7\u00e3o<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intelig\u00eancia de Mercado na Pr\u00e1tica: Li\u00e7\u00f5es de Ren\u00ea Neves, da Gerdau Como uma \u00e1rea de intelig\u00eancia de mercado conquista credibilidade dentro de uma empresa? Essa foi uma das discuss\u00f5es da edi\u00e7\u00e3o de setembro do EMIS Talks com Ren\u00e9 Neves, Especialista de Intelig\u00eancia de Mercado na Gerdau. Durante a conversa, Ren\u00ea compartilhou experi\u00eancias sobre an\u00e1lise de mercado, constru\u00e7\u00e3o de metodologias, intelig\u00eancia&hellip;<\/p>\n","protected":false},"author":7,"featured_media":10728,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cpa_authors":[],"cpa_override_default":false,"footnotes":""},"categories":[1268],"tags":[1092,1322,1324,934],"product":[1048],"region":[956],"class_list":["post-11949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emis-talks","tag-emis-talks","tag-gerdau","tag-inteligencia-de-mercado-2","tag-market-intelligence","product-emis","region-brazil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wrap Up EMIS Talks com Ren\u00ea Neves | Setembro 2026 - ISI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isimarkets.com\/pt-br\/emis-talks\/wrap-up-emis-talks-com-rene-neves-setembro-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wrap Up EMIS Talks com Ren\u00ea Neves | Setembro 2026\" \/>\n<meta property=\"og:description\" content=\"Intelig\u00eancia de Mercado na Pr\u00e1tica: Li\u00e7\u00f5es de Ren\u00ea Neves, da Gerdau Como uma \u00e1rea de intelig\u00eancia de mercado conquista credibilidade dentro de uma empresa? Essa foi uma das discuss\u00f5es da edi\u00e7\u00e3o de setembro do EMIS Talks com Ren\u00e9 Neves, Especialista de Intelig\u00eancia de Mercado na Gerdau. Durante a conversa, Ren\u00ea compartilhou experi\u00eancias sobre an\u00e1lise de mercado, constru\u00e7\u00e3o de metodologias, intelig\u00eancia&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isimarkets.com\/pt-br\/emis-talks\/wrap-up-emis-talks-com-rene-neves-setembro-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"ISI\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-29T17:12:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T17:21:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/07\/EMIS-Images-for-blog-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1188\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"EMIS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isimarkets.com\\\/pt-br\\\/emis-talks\\\/wrap-up-emis-talks-com-rene-neves-setembro-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isimarkets.com\\\/pt-br\\\/emis-talks\\\/wrap-up-emis-talks-com-rene-neves-setembro-2026\\\/\"},\"author\":{\"name\":\"EMIS\",\"@id\":\"https:\\\/\\\/isimarkets.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/f16b56dca2ace2e5bf8c44d8ebd2582a\"},\"headline\":\"Wrap Up EMIS Talks com Ren\u00ea Neves | Setembro 2026\",\"datePublished\":\"2026-09-29T17:12:40+00:00\",\"dateModified\":\"2026-09-29T17:21:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isimarkets.com\\\/pt-br\\\/emis-talks\\\/wrap-up-emis-talks-com-rene-neves-setembro-2026\\\/\"},\"wordCount\":637,\"publisher\":{\"@id\":\"https:\\\/\\\/isimarkets.com\\\/pt-br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isimarkets.com\\\/pt-br\\\/emis-talks\\\/wrap-up-emis-talks-com-rene-neves-setembro-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isimarkets.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/EMIS-Images-for-blog-3.png\",\"keywords\":[\"Emis Talks\",\"Gerdau\",\"Intelig\u00eancia De Mercado\",\"Market Intelligence\"],\"articleSection\":[\"Emis Talks\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/isimarkets.com\\\/pt-br\\\/emis-talks\\\/wrap-up-emis-talks-com-rene-neves-setembro-2026\\\/\",\"url\":\"https:\\\/\\\/isimarkets.com\\\/pt-br\\\/emis-talks\\\/wrap-up-emis-talks-com-rene-neves-setembro-2026\\\/\",\"name\":\"Wrap Up EMIS Talks com Ren\u00ea Neves | Setembro 2026 - 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