{"id":14091,"date":"2026-10-29T13:08:41","date_gmt":"2026-10-29T13:08:41","guid":{"rendered":"https:\/\/isimarkets.com\/?p=14091"},"modified":"2026-10-29T16:43:07","modified_gmt":"2026-10-29T16:43:07","slug":"os-seus-dados-estao-preparados-para-a-nova-onda-de-im","status":"publish","type":"post","link":"https:\/\/isimarkets.com\/pt-br\/perspectivas\/os-seus-dados-estao-preparados-para-a-nova-onda-de-im\/","title":{"rendered":"Os seus dados est\u00e3o preparados para a nova onda de IM? | Webinar ao vivo dia 17 de Novembro \u00e0s 14h"},"content":{"rendered":"\n<h2 id=\"h-17-de-novembro-14h-ao-vivo\" class=\"wp-block-heading\">17 DE NOVEMBRO | 14H | AO VIVO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Intelig\u00eancia Artificial est\u00e1 transformando a forma como as empresas geram insights, realizam an\u00e1lises de mercado, identificam tend\u00eancias e tomam decis\u00f5es estrat\u00e9gicas. Mas o sucesso dessas iniciativas depende da qualidade, governan\u00e7a e estrutura dos dados que sustentam toda a opera\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/1BuKAVMnNRRGPJ4WTby1V7g2edvqg\" target=\"_blank\" rel=\"noreferrer noopener\">INSCREVA-SE AGORA<\/a><\/div>\n<\/div>\n\n\n\n<h2 id=\"h-sobre-o-webinar\" class=\"wp-block-heading\"><strong>Sobre o webinar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos maiores desafios atuais para estruturar as diferentes tecnologias que surgem a cada dia no mercado s\u00e3o os dados. Quando se trata de tecnologias que embutem IA o desafio se torna ainda maior, pois as ferramentas s\u00e3o extremamente atraentes \u00e0 primeira vista, mas a infraestrutura desses projetos possui alto grau de complexidade. Seguran\u00e7a, cubifica\u00e7\u00e3o de dados, performance, LLM&#8217;s, agentes, s\u00e3o termos comuns nesse universo que escala as empresas a velocidade da luz. Nosso objetivo \u00e9 trazer um pouco de clareza as quest\u00f5es que envolvem esse desafio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste webinar, Willians Cintra e Alysson Pontes, especialistas que atuam na \u00e1rea de intelig\u00eancia de mercado da A\u00e7otubo, compartilhar\u00e3o suas experi\u00eancias na evolu\u00e7\u00e3o da intelig\u00eancia de mercado e da estrat\u00e9gia de dados dentro de uma das principais empresas do setor industrial brasileiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A discuss\u00e3o abordar\u00e1 os desafios enfrentados por organiza\u00e7\u00f5es que buscam estruturar seus dados para suportar iniciativas de Intelig\u00eancia Artificial, analytics e intelig\u00eancia de mercado, considerando aspectos como governan\u00e7a, integra\u00e7\u00e3o, qualidade da informa\u00e7\u00e3o, seguran\u00e7a e escalabilidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os participantes conhecer\u00e3o experi\u00eancias pr\u00e1ticas relacionadas \u00e0 constru\u00e7\u00e3o de uma arquitetura de dados capaz de apoiar an\u00e1lises mais confi\u00e1veis, processos de tomada de decis\u00e3o mais assertivos e o desenvolvimento de novas iniciativas orientadas por dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m ser\u00e3o discutidos os fatores organizacionais e operacionais envolvidos na aproxima\u00e7\u00e3o entre \u00e1reas de neg\u00f3cio e tecnologia, assim como o papel da intelig\u00eancia de mercado na gera\u00e7\u00e3o de insights relevantes para o planejamento estrat\u00e9gico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais t\u00f3picos<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">17 DE NOVEMBRO | 14H | AO VIVO<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O impacto da Intelig\u00eancia Artificial na evolu\u00e7\u00e3o da intelig\u00eancia de mercado<\/li>\n\n\n\n<li>Os desafios que impedem as empresas de capturar valor a partir dos dados<\/li>\n\n\n\n<li>Governan\u00e7a, qualidade, seguran\u00e7a e confiabilidade da informa\u00e7\u00e3o<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o, performance e escalabilidade em ambientes de dados<\/li>\n\n\n\n<li>O papel dos LLMs e agentes inteligentes nas organiza\u00e7\u00f5es<\/li>\n\n\n\n<li>Como alinhar tecnologia, dados e objetivos de neg\u00f3cio<\/li>\n\n\n\n<li>Intelig\u00eancia de mercado como suporte \u00e0 tomada de decis\u00f5es mais r\u00e1pidas e assertivas<\/li>\n\n\n\n<li>Li\u00e7\u00f5es pr\u00e1ticas da jornada da A\u00e7otubo na evolu\u00e7\u00e3o de sua estrat\u00e9gia de dados<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/1BuKAVMnNRRGPJ4WTby1V7g2edvqg\" target=\"_blank\" rel=\"noreferrer noopener\">GARANTA SUA VAGA<\/a><\/div>\n<\/div>\n\n\n\n<h2 id=\"h-conheca-os-palestrantes\" class=\"wp-block-heading\"><strong>Conhe\u00e7a os palestrantes<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:28% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/10\/image-4.png\" alt=\"\" class=\"wp-image-14093 size-full\" srcset=\"https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/10\/image-4.png 800w, https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/10\/image-4-300x300.png 300w, https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/10\/image-4-150x150.png 150w, https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/10\/image-4-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/alyssonpbarretos\/\">Alysson Pontes<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coordenador de Intelig\u00eancia de Mercado | A\u00e7otubo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coordenador de Intelig\u00eancia de Mercado com background de Engenharia de Dados. Com mais de 23 anos de carreira no Grupo A\u00e7otubo, migrou de uma s\u00f3lida base t\u00e9cnica em TI (Banco de Dados e Infraestrutura) para a lideran\u00e7a estrat\u00e9gica de neg\u00f3cios. Seu diferencial \u00e9 ser um coordenador que conhece a parte t\u00e9cnica: projeto arquiteturas de dados em Python, Docker e Airflow ao mesmo tempo em que discute KPIs de margem e estoque com a diretoria.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:28% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/10\/image-3.png\" alt=\"\" class=\"wp-image-14092 size-full\" srcset=\"https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/10\/image-3.png 800w, https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/10\/image-3-300x300.png 300w, https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/10\/image-3-150x150.png 150w, https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/10\/image-3-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/willianscintra\/\">Willians Cintra<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gerente Nacional de Produto e Intelig\u00eancia de Mercado | A\u00e7otubo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com mais de 16 anos de experi\u00eancia na ind\u00fastria do a\u00e7o, \u00e9 especialista em estrat\u00e9gia, intelig\u00eancia de mercado, an\u00e1lise de dados e gest\u00e3o de neg\u00f3cios, possui forma\u00e7\u00e3o executiva pela FGV, incluindo MBA em Business Analysis &amp; Big Data, Intelig\u00eancia Empresarial e Gest\u00e3o Empresarial, al\u00e9m de certifica\u00e7\u00e3o em Intelig\u00eancia Artificial Aplicada \u00e0 Transforma\u00e7\u00e3o de Neg\u00f3cios pelo MIT Professional Education. Combina vis\u00e3o estrat\u00e9gica, anal\u00edtica e tecnol\u00f3gica para impulsionar inova\u00e7\u00e3o e crescimento no setor industrial.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/1BuKAVMnNRRGPJ4WTby1V7g2edvqg\">REALIZE SUA INSCRI\u00c7\u00c3O<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>17 DE NOVEMBRO | 14H | AO VIVO<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Intelig\u00eancia Artificial est\u00e1 transformando a forma como as empresas geram insights, realizam an\u00e1lises de mercado, identificam tend\u00eancias e tomam decis\u00f5es estrat\u00e9gicas. <\/p>\n","protected":false},"author":7,"featured_media":10193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cpa_authors":[],"cpa_override_default":false,"footnotes":""},"categories":[880],"tags":[1599,1500,1324,1600],"product":[1048],"region":[956],"class_list":["post-14091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectivas","tag-acotubo","tag-inteligencia-artificial","tag-inteligencia-de-mercado-2","tag-webinar","product-emis","region-brazil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Os seus dados est\u00e3o preparados para a nova onda de IM? 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