{"id":8856,"date":"2026-05-26T21:13:37","date_gmt":"2026-05-26T20:13:37","guid":{"rendered":"http:\/\/pt-br\/perspectivas\/auto-draft\/"},"modified":"2026-05-29T16:18:48","modified_gmt":"2026-05-29T15:18:48","slug":"wrap-up-emis-talks-com-rosane-ourives-transformando-dados-em-impacto","status":"publish","type":"post","link":"https:\/\/isimarkets.com\/pt-br\/publications\/wrap-up-emis-talks-com-rosane-ourives-transformando-dados-em-impacto\/","title":{"rendered":"Wrap up EMIS Talks com Rosane Ourives – Maio 2026"},"content":{"rendered":"\n
\n

A intelig\u00eancia de mercado<\/strong>\u00a0se consolidou como um elemento essencial na tomada de decis\u00e3o estrat\u00e9gica<\/strong>.

Com acesso a dados de mercado, an\u00e1lise de mercado e dados de empresas<\/strong>, organiza\u00e7\u00f5es ampliam sua capacidade de identificar oportunidades e direcionar crescimento.

Em conversa promovida pela EMIS<\/a><\/strong>, a executiva Rosane Ourives<\/a><\/strong>\u00a0destacou como estruturar \u00e1reas de intelig\u00eancia com foco em impacto real no neg\u00f3cio.

Clique para assistir ao epis\u00f3dio completo<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n

Wrap up: Transformando dados em impacto<\/strong><\/p>\n\n\n\n

O uso de relat\u00f3rios de mercado, estudos de mercado e an\u00e1lise de tend\u00eancias de mercado<\/strong> ganha for\u00e7a quando conectado a decis\u00f5es pr\u00e1ticas. Empresas mais maduras utilizam essas informa\u00e7\u00f5es para orientar estrat\u00e9gias comerciais e de produto, priorizar oportunidades de mercado e acelerar o crescimento com base em dados. <\/p>\n\n\n\n

\n

“Esse movimento posiciona a intelig\u00eancia como um centro de impacto<\/strong>, diretamente ligado a resultados.”<\/p>\n<\/div>\n\n\n\n

Contexto e ado\u00e7\u00e3o aumentam o valor dos dados<\/strong><\/p>\n\n\n\n

O uso consistente de dados de mercado Brasil e dados financeiros de empresas<\/strong>\u00a0depende da forma como essas informa\u00e7\u00f5es s\u00e3o Dados de mercado Brasil e informa\u00e7\u00f5es financeiras de empresas ganham for\u00e7a quando s\u00e3o incorporados \u00e0 rotina das equipes. A interpreta\u00e7\u00e3o adequada dessas informa\u00e7\u00f5es, aliada \u00e0 adapta\u00e7\u00e3o de m\u00e9tricas para diferentes setores e \u00e0 integra\u00e7\u00e3o com o ritmo operacional, permite que decis\u00f5es sejam realizadas com maior consist\u00eancia e agilidade.<\/p>\n\n\n\n

Intelig\u00eancia de mercado integrada ao neg\u00f3cio<\/strong><\/p>\n\n\n\n

A atua\u00e7\u00e3o transversal amplia significativamente o alcance da intelig\u00eancia. Ao apoiar o monitoramento de concorrentes<\/strong>, a an\u00e1lise competitiva por setor<\/strong> e o planejamento estrat\u00e9gico, a \u00e1rea passa a conectar diferentes frentes do neg\u00f3cio. Dados empresariais, econ\u00f4micos e tend\u00eancias de mercado deixam de ser insumos isolados e passam a orientar decis\u00f5es de forma integrada.<\/p>\n\n\n\n

Tecnologia impulsiona a an\u00e1lise<\/strong><\/p>\n\n\n\n

Solu\u00e7\u00f5es de an\u00e1lise de mercado com IA<\/strong> e o uso de dados com intelig\u00eancia artificial<\/strong> elevam a velocidade e a profundidade dos insights gerados. Esse avan\u00e7o permite explorar cen\u00e1rios com mais precis\u00e3o, apoiar proje\u00e7\u00f5es e antecipar movimentos de mercado, ampliando o alcance estrat\u00e9gico da intelig\u00eancia.<\/p>\n\n\n\n

\n\n\n\n

Evolua sua estrat\u00e9gia com intelig\u00eancia de mercado<\/strong><\/p>\n\n\n\n

Empresas que conectam dados a decis\u00f5es constroem vantagem competitiva de forma consistente.<\/p>\n\n\n\n

Solicite uma demonstra\u00e7\u00e3o<\/strong> aqui<\/a><\/h2>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A intelig\u00eancia de mercado\u00a0se consolidou como um elemento essencial na tomada de decis\u00e3o estrat\u00e9gica. Com acesso a dados de mercado, an\u00e1lise de mercado e dados de empresas, organiza\u00e7\u00f5es ampliam sua capacidade de identificar oportunidades e direcionar crescimento. Em conversa promovida pela EMIS, a executiva Rosane Ourives\u00a0destacou como estruturar \u00e1reas de intelig\u00eancia com foco em impacto real no neg\u00f3cio. Clique para…<\/p>\n","protected":false},"author":7,"featured_media":8858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cpa_authors":[],"cpa_override_default":false,"footnotes":""},"categories":[899],"tags":[42],"product":[1048],"region":[956],"class_list":["post-8856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","tag-emerging-markets","product-emis","region-brazil"],"yoast_head":"\nWrap up EMIS Talks com Rosane Ourives - Maio 2026 - ISI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isimarkets.com\/pt-br\/publications\/wrap-up-emis-talks-com-rosane-ourives-transformando-dados-em-impacto\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wrap up EMIS Talks com Rosane Ourives - Maio 2026\" \/>\n<meta property=\"og:description\" content=\"A intelig\u00eancia de mercado\u00a0se consolidou como um elemento essencial na tomada de decis\u00e3o estrat\u00e9gica. 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