{"id":9824,"date":"2026-06-26T20:41:01","date_gmt":"2026-06-26T19:41:01","guid":{"rendered":"https:\/\/isimarkets.com\/?p=9824"},"modified":"2026-06-26T20:47:49","modified_gmt":"2026-06-26T19:47:49","slug":"wrap-up-emis-talks-com-cesar-silva-junho-2026","status":"publish","type":"post","link":"https:\/\/isimarkets.com\/pt-br\/emis-talks\/wrap-up-emis-talks-com-cesar-silva-junho-2026\/","title":{"rendered":"Wrap up EMIS Talks com C\u00e9sar Silva | Junho 2026"},"content":{"rendered":"\n<h2 id=\"h-inteligencia-de-mercado-como-motor-de-decisoes-estrategicas\" class=\"wp-block-heading\"><strong>Intelig\u00eancia de mercado como motor de decis\u00f5es estrat\u00e9gicas<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Na mais recente edi\u00e7\u00e3o do <strong>EMIS Talks<\/strong>, recebemos <strong><a href=\"https:\/\/www.linkedin.com\/in\/cesar-silva12\/\">C\u00e9sar Silva<\/a><\/strong>, que atua na \u00e1rea de intelig\u00eancia de mercado na <a href=\"https:\/\/www.papirus.com\/\"><strong>Papirus Papel Cart\u00e3o<\/strong>,<\/a> para uma conversa profunda sobre os desafios, o papel estrat\u00e9gico da \u00e1rea e o futuro da intelig\u00eancia em um ambiente cada vez mais din\u00e2mico e orientado a dados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-25-at-17.28.49-1024x768.jpeg\" alt=\"\" class=\"wp-image-9810\" style=\"object-fit:cover\" srcset=\"https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-25-at-17.28.49-1024x768.jpeg 1024w, https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-25-at-17.28.49-300x225.jpeg 300w, https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-25-at-17.28.49-768x576.jpeg 768w, https:\/\/isimarkets.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-25-at-17.28.49.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo do bate-papo, <a href=\"https:\/\/www.linkedin.com\/in\/cesar-silva12\/\">C\u00e9sar<\/a> trouxe <strong>exemplos pr\u00e1ticos e casos reais do dia a dia<\/strong>, mostrando como a intelig\u00eancia de mercado vai muito al\u00e9m da an\u00e1lise de dados, atuando como um verdadeiro elo entre \u00e1reas-chave do neg\u00f3cio e apoiando decis\u00f5es estrat\u00e9gicas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/1yFIivwvbT02ONrSzCtY__w2edvqg\" target=\"_blank\" rel=\"noreferrer noopener\">ASSISTA AO EPIS\u00d3DIO<\/a><\/div>\n<\/div>\n\n\n\n<h2 id=\"h-o-desafio-de-construir-inteligencia-em-um-novo-mercado\" class=\"wp-block-heading\"><strong>O desafio de construir intelig\u00eancia em um novo mercado<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos pontos centrais da conversa foi o desafio atual de <a href=\"https:\/\/www.linkedin.com\/in\/cesar-silva12\/\">C\u00e9sar<\/a>: estruturar e desenvolver a \u00e1rea de intelig\u00eancia em um setor novo para ele, o de papel cart\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse cen\u00e1rio trouxe uma complexidade importante: <strong>entender diferentes cadeias de valor e comportamentos de consumo ao mesmo tempo<\/strong>.<\/p>\n\n\n\n<h2 id=\"h-inteligencia-de-mercado-na-pratica-dados-velocidade-e-acessibilidade\" class=\"wp-block-heading\"><strong>Intelig\u00eancia de mercado na pr\u00e1tica: dados, velocidade e acessibilidade<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outro destaque foi a transforma\u00e7\u00e3o pr\u00e1tica da intelig\u00eancia de mercado dentro da <a href=\"https:\/\/www.papirus.com\/\">Papirus<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inicialmente, havia desafios relacionados \u00e0 falta de dados estruturados e \u00e0 dispers\u00e3o das informa\u00e7\u00f5es. Com a evolu\u00e7\u00e3o da \u00e1rea, a empresa passou a contar com acesso mais \u00e1gil \u00e0s informa\u00e7\u00f5es, maior capacidade de tomada de decis\u00e3o em tempo real e uma cultura mais orientada a dados, com maior democratiza\u00e7\u00e3o do conhecimento entre as \u00e1reas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIntelig\u00eancia precisa ser o elo que leva informa\u00e7\u00e3o para toda a empresa \u2014 de forma clara, r\u00e1pida e acess\u00edvel.\u201d<\/em><\/p>\n\n\n\n<h2 id=\"h-a-inteligencia-como-ponte-entre-areas\" class=\"wp-block-heading\"><strong>A intelig\u00eancia como ponte entre \u00e1reas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos insights mais relevantes da conversa foi o papel da \u00e1rea como <strong>conector organizacional<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo <a href=\"https:\/\/www.linkedin.com\/in\/cesar-silva12\/\">C\u00e9sar<\/a>, a intelig\u00eancia de mercado dialoga diretamente com diversas \u00e1reas, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produto (P&amp;D)<\/li>\n\n\n\n<li>Pricing<\/li>\n\n\n\n<li>Comercial<\/li>\n\n\n\n<li>Supply \/ Opera\u00e7\u00f5es<\/li>\n\n\n\n<li>Marketing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos exemplos citados foi o planejamento de longo prazo (10 anos), onde a intelig\u00eancia integra inputs de v\u00e1rias \u00e1reas, desde inova\u00e7\u00e3o at\u00e9 custos, para orientar investimentos futuros.<\/p>\n\n\n\n<h2 id=\"h-o-valor-da-curiosidade-e-da-visao-sistemica\" class=\"wp-block-heading\"><strong>O valor da curiosidade e da vis\u00e3o sist\u00eamica<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/cesar-silva12\/\">C\u00e9sar <\/a>tamb\u00e9m destacou a import\u00e2ncia de olhar al\u00e9m do \u00f3bvio, conectando eventos aparentemente n\u00e3o relacionados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os exemplos citados, est\u00e1 o o<a href=\"https:\/\/www.bbc.com\/portuguese\/articles\/crm1wjmvnmpo\"> impacto das canetas emagrecedoras no consumo (e at\u00e9 em custos de companhias a\u00e9reas)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse tipo de caso ilustra um ponto essencial: <strong>insights relevantes surgem de conex\u00f5es improv\u00e1veis<\/strong><\/p>\n\n\n\n<h2 id=\"h-inteligencia-artificial-potencializacao-nao-substituicao\" class=\"wp-block-heading\"><strong>Intelig\u00eancia artificial: potencializa\u00e7\u00e3o, n\u00e3o substitui\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao abordar o papel da IA, <a href=\"https:\/\/www.linkedin.com\/in\/cesar-silva12\/\">C\u00e9sar<\/a> foi claro: <strong><em>\u201cA intelig\u00eancia artificial n\u00e3o substitui o know-how humano. Ela potencializa.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo forte \u00e9 o uso do conhecimento do time t\u00e9cnico da <a href=\"https:\/\/www.papirus.com\/\">Papirus<\/a>, que traz insights imposs\u00edveis de capturar apenas com dados estruturados.<\/p>\n\n\n\n<h2 id=\"h-caso-pratico-previsao-de-mercado-com-alta-assertividade\" class=\"wp-block-heading\"><strong>Caso pr\u00e1tico: previs\u00e3o de mercado com alta assertividade<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos momentos mais ricos da conversa foi a explica\u00e7\u00e3o de um modelo real de previs\u00e3o de mercado desenvolvido na empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O diferencial do modelo foi justamente o equil\u00edbrio entre: an\u00e1lise quantitativa \/ interpreta\u00e7\u00e3o qualitativa<\/p>\n\n\n\n<h2 id=\"h-soft-skills-o-diferencial-invisivel\" class=\"wp-block-heading\"><strong>Soft skills: o diferencial invis\u00edvel<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das compet\u00eancias t\u00e9cnicas, nosso convidado refor\u00e7ou a import\u00e2ncia de habilidades comportamentais, especialmente:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cN\u00e3o adianta saber muito e n\u00e3o conseguir comunicar. A estrat\u00e9gia precisa ser entendida pela empresa.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O convidado respondeu \u00e0s perguntas da audi\u00eancia e refor\u00e7ou que a intelig\u00eancia de mercado evoluiu de uma <strong>fun\u00e7\u00e3o apenas anal\u00edtica para um papel estrat\u00e9gico e transversal<\/strong>, conectando dados, \u00e1reas e decis\u00f5es para reduzir incertezas, orientar investimentos e aumentar a competitividade, especialmente quando aliada \u00e0 vis\u00e3o sist\u00eamica, proximidade com o neg\u00f3cio e capacidade de transformar dados em a\u00e7\u00e3o.<\/p>\n\n\n\n<h2 id=\"h-e-o-que-vem-por-ai\" class=\"wp-block-heading\"><strong>E o que vem por a\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para fechar o encontro, deixamos um spoiler que estamos ansiosos para compartilhar com o mercado:<strong> muito em breve, a <a href=\"https:\/\/isimarkets.com\/pt-br\/product\/emis-pt-br\/\">ISI EMIS <\/a>trar\u00e1 novidades incr\u00edveis<\/strong> \u2014 e podemos dizer que o <a href=\"https:\/\/www.linkedin.com\/in\/cesar-silva12\/\">C\u00e9sar<\/a> j\u00e1 teve contato com o que est\u00e1 sendo desenvolvido e aprovou.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cJ\u00e1 fiquei sabendo disso \u2014 e \u00e9 muito bom.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Fiquem atentos \u00e0s pr\u00f3ximas edi\u00e7\u00f5es e aos <a href=\"https:\/\/www.linkedin.com\/company\/emis-insights\/?viewAsMember=true\">nossos canais<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/share-eu1.hsforms.com\/1yFIivwvbT02ONrSzCtY__w2edvqg\">ASSISTA AO EPIS\u00d3DIO<\/a><\/div>\n<\/div>\n\n\n\n<h2 id=\"h-acesse-dados-confiaveis-relatorios-de-mercado-dados-de-empresas-privadas-e-insights-em-tempo-real-com-a-emis\" class=\"wp-block-heading\">Acesse dados confi\u00e1veis, relat\u00f3rios de mercado, dados de empresas privadas e insights em tempo real com a EMIS<\/h2>\n\n\n\n<h2 id=\"h-solicite-uma-demonstracao\" class=\"wp-block-heading\"><a href=\"https:\/\/isimarkets.com\/pt-br\/solicitar-demonstracao-pt-br\/\">Solicite uma demonstra\u00e7\u00e3o<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Intelig\u00eancia de mercado como motor de decis\u00f5es estrat\u00e9gicas Na mais recente edi\u00e7\u00e3o do EMIS Talks, recebemos C\u00e9sar Silva, que atua na \u00e1rea de intelig\u00eancia de mercado na Papirus Papel Cart\u00e3o, para uma conversa profunda sobre os desafios, o papel estrat\u00e9gico da \u00e1rea e o futuro da intelig\u00eancia em um ambiente cada vez mais din\u00e2mico e orientado a dados. Ao longo&hellip;<\/p>\n","protected":false},"author":30,"featured_media":8964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cpa_authors":[],"cpa_override_default":false,"footnotes":""},"categories":[1268,880],"tags":[],"product":[1048],"region":[956],"class_list":["post-9824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emis-talks","category-perspectivas","product-emis","region-brazil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wrap up EMIS Talks com C\u00e9sar Silva | Junho 2026 - ISI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isimarkets.com\/pt-br\/emis-talks\/wrap-up-emis-talks-com-cesar-silva-junho-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wrap up EMIS Talks com C\u00e9sar Silva | Junho 2026\" \/>\n<meta property=\"og:description\" content=\"Intelig\u00eancia de mercado como motor de decis\u00f5es estrat\u00e9gicas Na mais recente edi\u00e7\u00e3o do EMIS Talks, recebemos C\u00e9sar Silva, que atua na \u00e1rea de intelig\u00eancia de mercado na Papirus Papel Cart\u00e3o, para uma conversa profunda sobre os desafios, o papel estrat\u00e9gico da \u00e1rea e o futuro da intelig\u00eancia em um ambiente cada vez mais din\u00e2mico e orientado a dados. 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