Home>Approach>How We Apply AIHow We Apply AI Leveraging AI to transform content and data into insightsAt ISI, we help clients overcome critical challenges, such as reducing the risk of missing crucial data, uncovering key insights from large volumes of data, and accelerating the identification, processing, and sharing of content.We empowered our clients with actionable intelligence facilitated by artificial intelligence and machine learning capabilities. Our technology works to uncover trends and issues that might otherwise remain hidden within such a large repository of multi-lingual, multi-source content, and to turn large volumes of high-frequency and alternative data into timely, actionable macro insights.Faster and better data discovery ISI' machine learning-powered search solution facilitates data discoverability by providing users with comprehensive and precise search results. Our search understands user queries, analyses their intent, and offers relevant search suggestions, ensuring users can find the information they need, even when dealing with vast and complex datasets.Transforming market intelligence into user advantage With our digital research partners in our products EMIS and REDD, we are leveraging artificial intelligence to mimic the reasoning and synthesis capability of human analysts, enhancing productivity and streamlining the research processes. AskEMIS and AskREDD helps users quickly discover content, analyse data, and generate insights withinour products.Uncover signals from non-traditional news outlets To ensure users don't miss any key signals, our product EMIS meticulously monitors and curates hundreds of thousands non-traditional, public content sources, such as blogs, online business news, and websites from the open web across 197 markets, and provides trustworthy, concise AI-generated business articles in English, including the link to the original local source.Identify trending topics To save time and avoid information overload for our clients, we have implemented our Text Analytics Solutions to perform near real-time scanning of EMIS news sources to pinpoint key signals and hidden trends in industries or markets that are happening all over the world.Improved relevance from advanced data classification At EMIS, we aggregate and enrich millions of documents each year by using hundreds of machine learning models for data annotation. This content classification approach ensures that users receive relevant, up-to-date content, saving them valuable time and effort in sourcing and analysing data from various sources manually. For example, users now have access to specifically clustered ESG content.Content personalised to your interests In our product, EMIS, we provide its users with personalised content recommendations based on their previous searches within the platform. By understanding user behaviour patterns, the recommendation system can suggest relevant content that aligns with each users' specific interests and needs.Enhanced company information We employ generative AI algorithms in our product EMIS to extract, clean, and structure company information from diverse sources, eliminating manual efforts and reducing errors. This automation streamlines the information retrieval process and empowers users with ready-to-use company insights, enabling informed decision-making in emerging markets.Insights generation In our product CEIC, we use advanced machine‑learning models to generate weekly nowcasts for key economic indicators—including GDP growth, inflation, and labour‑market conditions. By combining official statistics with rich, high‑frequency data, our models identify economic shifts and turning points far earlier than traditional releases.Why teams use ISI Extensive coverage Designed around the research needs of the world’s fastest growing markets Faster insight With tools that reduce manual searching and compilation More confident decisions Supported by trusted intelligence and structured workflows One platform To support discovery, analysis, and ongoing monitoring Get started Explore ISI to support your markets research workflow - or reach out to learn more about access and capabilities.Request demo Turn complexity into clarity. Request Demo